Luxury winter fashion at the Loro Piana Pop-Up Store in Kitzbühel.
Luxury winter fashion at the Loro Piana Pop-Up Store in Kitzbühel.

Loro Piana Pop-Up Store in Kitzbühel: A Luxurious Alpine Experience

Loro Piana, the iconic Italian luxury brand known for its impeccable craftsmanship and premium materials, has launched a unique pop-up store in the beautiful alpine town of Kitzbühel, Tirol. This exclusive pop-up is designed to offer customers a sophisticated shopping experience set in the heart of the Alps. Combining the brand’s refined elegance with the winter wonderland of Kitzbühel, the store offers a perfect blend of alpine luxury and timeless fashion.


Pop-up Store Details:

  • Dates: January 15, 2025 – March 15, 2025

  • Opening Hours:

    • Monday to Friday: 10:00 AM – 7:00 PM

    • Saturday & Sunday: 11:00 AM – 8:00 PM

  • Location:

    • Loro Piana Pop-up Store Kitzbühel

      • Address: Vorderstadt 8-10, 6370 Kitzbühel, Austria


What to Expect?

  • Exclusive Collections: Discover Loro Piana’s latest winter collection, including après-ski apparel, evening wear, and ski capsules for both men and women, showcasing the brand's commitment to luxurious comfort.

  • Unique Design: The interior is inspired by natural materials and features deep blues, white cashmere elements, and wooden accents, reflecting the beauty of frozen waterfalls and snow-covered forests.

  • Inviting Atmosphere: The pop-up store’s exterior is adorned with festive lights, plush wooden furniture, and sheepskin throws, creating a cozy and welcoming ambiance that invites you to relax and explore.


Why Visit?

Set against the stunning alpine backdrop of Kitzbühel, the Loro Piana pop-up store offers a rare opportunity to experience the brand’s luxury collections while enjoying the charm of this renowned ski destination. Whether you're a Loro Piana enthusiast, looking for the perfect après-ski outfit, or simply seeking exclusive, high-quality items, this pop-up store promises an unforgettable experience.

Don’t miss the chance to visit this luxurious pop-up store before it closes on March 15, 2025, and experience the beauty of Loro Piana’s world in the heart of Tirol!